Promoting Agriculture: Why We Suck At It & How We Can Improve

September 22, 2024

Agriculture

The Business of Agriculture is all about producing food, fuel, and fiber. We’re damn good at it. What we’re not so good at is promoting our products. In a marketplace that’s oversupplied on just about every Agricultural commodity, differentiation, promotion, branding, and marketing are more important than ever. Maureen Ballatori, CEO of Agency 29 — an Agriculture focused advertising firm — agrees and sometimes disagrees with Damian Mason’s 5 reasons Agricultural promotion flops.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:
Pattern Ag pattern.ag
Redox Bio-Nutrients redoxgrows.com
Truterra truterraag.com

Business of Agriculture

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

View all podcast by Business of Agriculture

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