419 - Commercializing Ag Products: From R&D to Farm Gate | Damian Mason Podcast

October 12, 2025

Agriculture

A surge of new crop input products has entered the market, but do they deliver measurable value to farmers? In this episode, Damian Mason talks with Randy Barker, CEO of INTENT, about what it truly takes for a crop input product to succeed. From navigating R&D and regulatory hurdles to understanding grower adoption and ROI, this conversation covers the full commercialization journey in today’s competitive and cost-conscious ag environment. Discover what makes or breaks AgTech ventures—and why many may not survive in an era of tight margins and cautious investment.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:

NewFields Ag | https://newfieldsag.com
Redox Bio-Nutrients | https://www.redoxgrows.com
Harvest Returns | https://www.harvestreturns.com

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

Business of Agriculture

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

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