425 - Why Sorghum Struggles Despite Its Potential in Ag Markets | Damian Mason Podcast

November 23, 2025

Agriculture

Sorghum is a drought-tolerant, high-protein, non-GMO grain with impressive versatility—from livestock feed to human consumption and even liquor production. Yet, despite these strengths, U.S. sorghum acres are shrinking, and prices remain below production costs. In this episode, Damian Mason speaks with Adam York, CEO of Kansas Sorghum Producers, to explore why sorghum remains undervalued in global markets. They examine challenges in sorghum branding, demand, and perception, and what the industry must do to elevate this under appreciated crop.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:

NewFields Ag | https://newfieldsag.com
Redox Bio-Nutrients | https://www.redoxgrows.com
Harvest Returns | https://www.harvestreturns.com

Also, make sure to check out DamianMason.com, XtremeAg's The Cutting The Curve Podcast and The Granary.

Business of Agriculture

Damian travels all over the globe talking to audiences about trends in the business of food, fuel, and fiber. With his clever wit and down-to-earth delivery, he has turned these topics into an interesting (and sometimes controversial) podcast.

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