Are Farmers Really Getting New Irrigation Systems Paid for By Dr. Pepper? Yep!
Netafim, a subsurface drip irrigation maker, is teaming up with corporations eager to offset their water consumption. Through their Corporate Partnership Program, Netafim secures commitments from outside corporations to fund 50% or more of the cost of new irrigation installation on farms. Similar to carbon offset programs you may have heard about, in this arrangement farm owners agree to put in water efficient systems to reduce their irrigation load. Large companies — from Google to Dr. Pepper — subsidize the on-farm project. Netafim North America President Mike Hemman explains the arrangement and shares his views of the future of corporate sustainability spending.
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