When Efficiency Gains Aren’t Enough to Make Production Agriculture Profitable

We in Agriculture are told, “The low cost producer wins.” That’s been generally true for as long as anyone working in Ag today can remember. But what about moving forward? Will efficiency gains be enough to keep Agriculture profitable? No, they won’t be. The reason: Focusing on efficiency addresses supply, when our real problem moving forward will be stagnating demand. Agricultural consultant Todd Thurman joins Damian Mason for a compelling discussion about a mindset change for Agriculture.

The Business of Agriculture Podcast with Damian Mason is Sponsored by:
Pattern Ag pattern.ag
Redox Bio-Nutrients redoxgrows.com
Truterra truterraag.com

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