Where Tech Meets Tractor With Joe Miller of CNH

This quarter of the Future of Agriculture podcast is made possible by Case IH: https://www.caseih.com/en-us/unitedstates 

So much of what we talk about on this show comes together in the cab of a tractor to leverage technology and make the best possible decisions for the farm. And I really haven’t spent enough time exploring the innovations surrounding the tractor itself. We take it for granted a little bit, but it really is the hub of a modern farming operation. The Magnum Tractor has been a flagship of the Case IH brand since it debuted in 1987, and Joe does a great job of talking about the work that goes into making this essential piece of equipment the best it can be. 

Some background on Joe Miller:

He grew up on a farm in Rochester, Indiana and has always enjoyed working with equipment from a young age. This led to his current career with CNH which has included  business management, new equipment sales, and parts and service sales. Joe has an MBA from the Indiana Kelley School of Business and a masters in ag economics from Purdue. 

Brought to you by Case IH:

Case IH designs,engineers and produces cutting-edge farm equipment based on a comprehensive understanding of farmers’ needs, wants and challenges, integrating these insights into their development and manufacturing.

For example, take their Model Year 25 Magnum tractor. The new Magnum is purposefully designed to answer farmers’ needs in every design and engineering choice. Improved horsepower for pulling heavier loads, faster.

Bundled, integrated and ready-to-go precision tech for greater accuracy in the field. And a transmission farmers can tweak for improved control and performance in different tasks.

That kind of design thinking is exactly where the future of ag is headed, and that’s why you’ll be hearing me talk to the folks at Case IH at different points throughout this quarter about what they do and how they’re working to push the ag forward.